handcrafted in Korea

by master artisans with

over50years

SINCE 2002. For over two decades, NASCHENKA pieces have been meticulously handcrafted in Korea by master artisans with more than 50 years of experience, preserving the finest heritage of Korean silversmith craftsmanship.

NASCHENKA Official
Jewelry : NASCHENKA.com / Hanbok : WHBK / Photo : DEREK LEE

What is a

Binyeo Hairpin?

A binyeo is a traditional Korean hairpin used to secure a chignon or bun.But in Korean culture, the binyeo has never been merely a tool for holding hair.

For centuries, the binyeo has represented identity, dignity, and cultural meaning.

During the Joseon Dynasty, women wore heir hair in a bun called jjok, and the binyeo was used to ...

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over10,000designs

of Korean Traditional Hair Ornaments.

Modern Heirlooms Rooted in Joseon Dynasty Korea’s Tradition & Craftsmanship

NASCHENKA Official
Jewelry : NASCHENKA.com / Hanbok : WHBK / Photo : DEREK LEE

our Instagram

lookbook

Come to our Instagram. Take a look at photos with popular stars in Korean dramas, movies, and music videos.

TAKE LOOK
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Jewelry : NASCHENKA.com / Hanbok : WHBK / Photo : DEREK LEE

NASCHENKA

Jewelry : NASCHENKA.com / Hanbok : WHBK / Photo : DEREK LEE

THE

masterpiece

This life must-haves.

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where to buy in seoul

3F, NASCHENKA Show room, 253, Hyoryeong-ro, Seocho-gu, Seoul

Delivery

If you purchase from NASCHENKA's official online shopping mall (www.naschenka.com), it will be delivered safely by post office courier, EMS, DHL, etc.

Customer service

If you have any more questions about hairpins, please post them on the Naschenka Question board. In NASCHENKA's official online shopping mall, not only hairpins but also many hanbok accessories such as hairpins and ornaments are on display.

Membership

For more detailed information, we are directing you to the community service provided through membership registration in NASCHENKA's official online shopping mall (www.naschenka.com). Sign up now.

Who we are?

Our Brand

NASCHENKA is a brand that loves classics and pursues the old things more than anyone else, so it is always trying to find beauty in the old things while producing works.

K-Dramas

Recently, as interest in traditional accessories such as jade, jade, coral, and amber continues to increase due to the craze for historical dramas, a mania group is being formed. is increasing

Ranked 1st

It is no exaggeration to say that most of the traditional accessories of famous historical dramas or movies in Korea were sponsored and produced by Naschenka. It is a self-made brand in Korea.

Official Online Shopping Mall

For detailed biographies and works of Naschenka Hanbok hairpin, please refer to Naschenka.com. www.naschenka.com

Creative Director / CEO

Since 2002, NASCHENKA, helmed by founder and CEO Kim Soung Eun, has crafted a Korean traditional jewelry brand prominently featured in numerous Korean period dramas and movies. NASCHENKA's intricate and historically inspired jewelry designs, led by visionary Kim Soung-eun, epitomize luxury, offering a contemporary reinterpretation of Korea's royal heritage that blends sophistication with profound historical significance.

Embraced by K-pop idols such as Blackpink and Daichita, NASCHENKA creations have become a staple choice for music video styling. Furthermore, NASCHENKA's exquisite pieces grace the sets of countless Korean historical dramas and movies, selected by prominent figures like Blackpink and Daichita. From "Queen Seondeok" to "Dong Yi," "정조 이산," and notable films like "Kingdom" and "Mr. Queen," NASCHENKA's presence is palpable.

Crafted by Kim Soung-eun's team of skilled artisans,their silversmiths's shine with distinction, having earned recognition in prestigious competitions such as the Korea Intangible Cultural Heritage Craft Competition, the Korea Transmission Craft Competition, and receiving accolades like the Corporation Korean Traditional Craft Special Selection and the Korea Jewelry Industry Association Craftsman Award.

Company


The selection of NASCHENKA and Kim Soung Eun to showcase traditional Korean culture at the 2024 Paris Olympics exhibition is a testament to their craftsmanship and their role as ambassadors of Korean heritage on the global stage